Time Debting is my New Thing

So I started to get serious about going freelance back in April, and four months on, I think the hardest part for me has been the ebb and flow of my schedule (and cashflow). And then there’s this nagging little voice in my head that is constantly reminding me that time is money. Now it seems that every hour is worth something, for better or worse.

I was at an AMWA chapter meeting yesterday and heard the term “time debting,” or using time to do things for your business that don’t directly generate any income. Like marketing yourself. Like using social networks to gain visibility and reputation. Like blogging.

Time debting. It almost sounds sci fi, doesn’t it? I think that might be why I like it so much.

I figure time debting can’t really hurt—and might even help—when business is slow. June was absolutely crazy. July…not so much. I’ve been spending the downtime researching leads, writing letters and designing marketing materials, editing my brother’s book pro bono, and now, starting a blog about my career. (Catching up on sleep? No. Why would I do that?) A few other things I thought I might try while I can: setting up a Facebook page and Twitter account for The Tobin Touch and signing up for Google alerts so I can keep up with my industry.

I don’t know how long this will last. I’m afraid that my posts will be erratic at best, but at least it’s a way to stay productive through the slow times. And for me, it’s always good to have something to do, even if it puts me into time debt.


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